A Pivotal Women’s World Cup Match For The United States Is An Even Bigger Deal For France

Away from Paris, however, it’s clear that many already are. Despite less-than-stellar attendance numbers for the overall tournament, France has sold out its first four matches of the tournament, and it drew more than 10.1 million television viewers, on average, according to FIFA. (France matches drew less than 2 million on average in 2015, and just 200,000 four years prior to that.) Their knockout game against Brazil in the Round of 16 not only set a record viewing audience in France for the Women’s World Cup (which is comparable to viewership during last year’s men’s World Cup), it was, thus far, the most-watched event on France’s most popular network this year.

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